I run AdDuplex, vent on Twitter, blog and sometimes speak at conferences.
Alan Mendelevich has been developing software for a living for more than 15 years. He has been an active member of Windows app developer community since its inception and is a Microsoft MVP in Windows Platform Development.
Alan has delivered talks on app development, marketing and monetization at multiple events in US, UK, Scandinavia, Baltics, Russia, Ukraine, etc.
In early 2011 Alan launched AdDuplex – a cross-promotion network for Windows apps. Via his involvement with AdDuplex and Windows platform developer community in general, Alan was able to collect and analyze valuable information and insight about promotion and monetization techniques used by developers.